Just launched - we now offer custom HTML email signatures!
Next-gen freight
tracking platform.

Root2Go is a global platform for tracking freight across ocean, road, and air. RaceLine led the UX redesign, working from a blank slate to improve clarity, simplify workflows, and align the product with business goals.

2025
Logistics
Web Application
Root2Go design board with desktop screensRoot2Go mobile Iphone mockup showing dashboardRoot2Go design board with screen flowsRoot2Go Macbook Pro mockup
The brief

Project goals and milestones.

The goal for this project was to rethink the Root2Go platform from the ground up—improving usability, clarifying information, and aligning the experience with real-world freight workflows. Milestones were set around building clearer visibility for shipments, streamlining navigation, and creating intuitive, data-driven UI elements that help users act with confidence. Each phase was guided by feedback loops and rapid iteration with the product and development teams.

  • Redesign the existing Root2Go logistics platform UI from the ground up.
  • Improve visibility for ocean and road freight tracking.
  • Simplify workflows for better usability and uptake.
  • Align brand, business and user goals.
  • Collaborate closely with the product owner and developers.
Results

Project outcome.

The Root2Go redesign transformed a complex logistics tool into a clear, intuitive platform that supports users throughout the full cargo journey. By simplifying workflows and improving visibility, the platform now offers real, measurable impact for logistics teams.

  • Data is easier to understand with visual cues, maps, and timelines
  • Advanced filters enable quick, targeted actions like bookings
  • Engagement time increased by 142%
  • User retention improved by 9.3%Active user base grew by 20%
Verdict

Key takeaways.

Keep users close and designs simple. From low-fidelity sketches to high-impact solutions, we've seen how early feedback, clear planning, and simplicity drive alignment—and results.

Let’s create something your users actually want to use. Work with us today!

Work with us

We join your crew.

We augment your product, UX or management team for any project at any phase.
Learn how